Born in January 1959 as the first child of Baptist ministers Rev. Dr. William Olatunji and Mrs. Grace Modupe Ojo of Igbara Oke and coming from a family with an affinity for ministry, education, communications and media; Jaiye was invariably drawn to the arts and science of communications and marketing.
A product of the Comprehensive High School Ayetoro (CHSA), Government College Ibadan (GCI), University of Lagos and The Polytechnic Ibadan where he got an HND in Mass Communications, Jaiye came out tops with the Best Student Prize in Broadcasting at graduation, 1982.
He started on the path of this 40-year illustrious career much earlier November 1977, working with the first television station in Africa – NTV Ibadan (formerly WNTV/ WNBS Ibadan).
He cut his teeth as a broadcaster at NTV/NTA, playing various roles for the first 11 years including Announcer, Presenter, Newscaster, Scriptwriter, Commentator and Producer. He won a string of notable awards, as an on-air personality including ‘Best Television Announcer in 1979, 1981 and 1982.
As a youth corps member at Nigerian Tobacco Company (NTC) Ibadan, Jaiye Ojo, JO was privileged to run the office of the regional Corporate Affairs Manager, assisting him also (in his absentia) to fulfil his service and tenure as Chairman, Nigerian Institute of Public Relations in Oyo State.
Desiring a career change, JO moved from media to marketing by joining Cadbury Nigeria Plc in 1989 where he was Brand Manager for 4 years; and then wanting to create products and services directly, he went into entrepreneurship in 1993, founding Prex Holdings, the umbrella outfit for all his direct business interests in Marketing and Media – Prex, AV.COM, GWS.
JO went on to create many highly successful media productions and advertisements covering Radio, Television, Print.
His advertising practice has been largely skewed in favor of social advertising. He has originated and managed quite a number of successful national and regional interventions to influence behavioral change particularly in the areas of health, women and children, and democratic governance. He worked on various intervention projects for UNICEF, ECOWAS, USAID, John Hopkins University, CEDPA, Society for Family Health amongst other agencies.
In 1999, JO managed MITV, a private Lagos based TV station. He has served various professional bodies like the Independent TV Producers Associates of Nigeria (ITPAN), first as Director of Publicity, later as President; and also, the Association of Advertising Agencies of Nigeria (AAAN) as Chairman, Media and Artistes Committee.
A 1999 alumnus of the premium Chief Executive Programme of the Lagos Business School (CEP 08), JO is also a member of various professional bodies including Nigerian Institute of Public Relations (NIPR), Nigeria Union of Journalists (NUJ), Independent Television Producers Association of Nigeria (ITPAN), Society of Nigerian Broadcasters, and Advertising Practitioners Council of Nigeria (APCON).
JO was the pioneer Executive Producer of the multiple award-winning MNET Soap, TINSEL. He was Chairman, 341 Media – the company that birthed TINSEL.
He facilitated the training of 30 Nigerian professionals on a 30-day job attachment in South Africa. They formed the nucleus of the take-off crew for TINSEL. He has fostered training for a whole generation of professionals. Created jobs and created many careers.
JO has been privileged to incubate and materialize many other notable and highly successful media projects. They include Your Choice, Tonight with JO (TJO) where he was the Talk Show Host, Luventure, Skye High, Gelete, Kebani, Brainmatch, SHELL AIDS QUIZ to name a few.
He handled all the TV presentation of ‘Governors Forum’ with Governor Bola Tinubu on LTV8 and Radio Lagos network and other stations during Tinubus’ tenure in government.
JO was a major contributor to the first wave of content provided at inception for Africa Magic Channel on DSTV.
JO is happily married to his girlfriend from school days at The Polytechnic Ibadan some thirty five years ago. Pretty Adebola Adisa – now Adebola Jaiye – Ojo provides the balance and support. She is President, Helpmeet Ministry – that caters for women and children.
JO was a Rotary International Scholar to UK in 1991 and he plays golf for leisure.
JO is a creative entrepreneur. Today he is The Chief Executive at Prex Holdings, the Managing Director at Prex Advertising, the Founder of the revolutionary online Radio/TV – SPR, the Chief Consultant, Society for Information Dissemination International (SiDi) a social enterprise outfit and the MD, AV.COM Productions- the TV audio visual arm. He is also the Publisher and author of children’s books and comics like Bright and Morning Star and Kaboom.
In recent years, projects such as Bright & Morning Star comics, PASSWORLD, GREAT, and SPR have engaged his interest and that leaves JO with so much confidence and excitement of a better future for the younger generations.
The past is our lesson, the present is our gift, the future is our motivation.
For JO, it’s all about developmental communication…